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Posted on Fri, 13 April 2007 13:14:35
Want to earn while you learn? No problem. Experience
outside the industry? There are lots of roles you can move over
to. Finishing your degree soon? The retail industry has
opportunities for graduates from all sorts of disciplines. To
help you get your career up to speed, we’ve provided a low-down on what
the automotive sector is – and how to get into it. It really is a
dynamic sector which can offer openings for everyone. By
Dominic Luddy, Sector Careers Manager at Automotive Skills.
Mapping it out
The retail motor industry describes what happens after the vehicle has
left the factory gates. Pendragon, the largest dealer group, achieved
over £3.1 billion turnover in 2003/04. Other key employers are
better known, like the Automobile Association, RAC and Kwik-Fit.

Over 500,000 people employees
70,000 employers
£130 billion turnover a year
We can break down the motor industry six ways. As well as
specialists like vehicle technicians and parts operatives, for example,
each area also requires administrators, personnel staff, accounts staff
– the people behind the scenes that keep a business ticking over.
Vehicle Sales
Beyond just a salesperson with the right patter, 21st century
vehicle sales is a sophisticated business – managed by on-line stock
and customer management systems, and increasingly using the web to
reach even more potential buyers. Finance is of course big
business in this industry.
Vehicle Maintenance, Repair and Fast-Fit
Imagine how we would manage without technicians to keep our cars on
the road, whether for business or pleasure, and you can begin to
realise the importance of this sub-sector. Use of electronics and
software for fault diagnosis is becoming increasingly commonplace, and
even a tyre change may not be a straightforward operation – special
tools are needed for example for run-flat tyres.
Vehicle Body Repair and Refinishing
Think of this in terms of repairing accident damage – this work
involves panel beating to flatten the surface, fitting of new parts
where appropriate, preparation of the surface and the final
repainting. Especially well suited to those with a creative bent,
this sub-sector often attracts young females.
Vehicle Parts
Somebody – usually titled a ‘Parts operative’ – has to be
responsible for making sure all of the workshops in the industry have
spare parts to improve and repair vehicles. Again, very
sophisticated computer systems are in place to track location of parts
and enable smooth distribution and maintenance of stock.
Roadside Assistance and Recovery
Can you imagine life without the ‘knights of the road’? The
AA, the RAC and Green Flag are certainly the best known
operators. It takes a lot of technical experience to get into a
role on the road, along with excellent customer service skills and
maturity to handle potentially distressing situations. However
operational staff behind the scenes are just as important in getting
the motorist out of a sticky situation.
Vehicle Rental and Leasing
With a strong customer focus and an eye to the tourist market,
rental describes short term hire of vehicles. Leasing on the
other hand is concerned with the long-term financing of vehicles –
often over a three year period. Rental usually brings employees
into direct contact with the customer, whereas leasing is generally
office-based.
Qualifications and experience
Apprenticeship programmes exist for most areas of the industry – and
now 14-16 year olds can get a taste of the motor industry through the
Young Apprenticeship programme.
The majority of degree programmes currently in higher education are
relevant to motor manufacturing, design and production rather than
retail. However, many degree programmes, for examples Business
Studies or Marketing, will bring much-needed skills into the
industry. Typically graduates can find themselves working as
vehicle sales executives, or bringing their skills to the finance
department.
Professional Development Programmes in Retail Automotive Management and
Retail Automotive Technology are being developed with training provider
partners and employers – and are due for launch by 2007. They
will contain a substantial element of work-based learning – and
completing either of these courses will earn the award of a Foundation
Degree which can be used to progress further to honours degree level.
It’s not just about qualifications though. Experience in other
industries can be really relevant to getting work in the retail motor
industry – especially given that much of the work requires similar
skills, in for example ICT, admin or marketing. Sales is a really
good example – if you have the confidence to sell somebody a house,
there’s a good chance – once you’re up to speed with the product – that
you can sell a car, however expensive it is!
Where to go next
Automotive Skills has a range of resources which give people young
and old an insight into the motor industry – and how you can get in –
all of which you can access or order through its web portal www.automotiveskills.org.uk/careers. You’ll find a course and job search there, plus lot more.
Bikes, Trucks and Automobiles
Heavy vehicles often fall off the radar – but where would we be without
people to sell, repair and maintain vehicles for the haulage
industry? Motorbikes and in particular scooters are growing in
popularity, as congestion and rising fuel prices make consumers look
beyond their accustomed method of transport. It’s a great tip to
train or look for work with bikes or trucks – it’s often better paid,
but fewer people think of it!
Guilds www.cityandguilds.com
Edexcel www.edexcel.org.uk
Institute of the Motor Industry www.motor.org.uk
Motorcyle Industry Association www.mcia.co.uk
Society of Motor Manufacturers and Traders www.smmt.co.uk
Society of Operations Engineers www.soe.org.uk
Thatcham www.thatcham.org
Well don’t just take our word for it. We talked to employees
of an independent dealership in Cardiff called Fordthorne – who employ
150 people on one site! They’ve taken on people with all sorts of
different experiences and routes in – and we thought you’d like to find
out more about them.
Joining as an apprentice
Charlene
Age 20
Sales Administration Supervisor
After trying out different part-time jobs while at school, and
completing AS levels in Physical Education and Design Technology, on
the advice of her career adviser Charlene went to an assessment centre
organised by ReMIT in Cwmbran. Obviously this went well, as she
was soon asked to come for an interview with the parts department
manager at Fordthorne, where she became a trainee stock controller as
part of her apprenticeship.
Over time Charlene has progressed through working as a sales
administrator to supervising the sales administration department – a
great achievement at such a young age! The company has made sure
she’s kept with her training along the way, sending her to complete
courses at Henry Ford College alongside an NVQ Level 2 in Business
Administration.
“The day goes quickly here – so many different customers to deal with –
it’s never dull! If I could give one piece of advice, it would be
to find out where your local dealers are – and approach them personally
– it makes all the difference whatever level you’re joining at.”
Graduate entry
Darren
Age 24
New Car Sales Executive
It’s not often thought of as a graduate option, but more and more
retail motor industry employers are taking on young people with
degrees. Take Darren. He graduated in Physical Geography
and Environmental Management, and was quite open-minded career-wise –
but he knew he liked cars.
He applied to work for Fordthorne after reading an advert in the local
newspaper – starting work as a trainee in used car sales. Since
then he’s progressed to become a new car sales executive, having now
been with the business for three years.
“The degree really helps. It sets you apart from other candidates
– and most of all, I’ve used the skills I developed during the course,
even though the subject isn’t directly related. Time management
and organisation skills are as important here as they were in getting
my degree – and the outdoor fieldwork in my degree has really helped
with the team aspects here.”
Experience outside the industry and professional development
Trista Thorne
Age 35
Operations Manager
Leaving school with five O Levels, Trista went to college to study
Hotel Management (although she dropped out after one year as it wasn’t
for her). She worked in a solicitors’ firm as a court clerk
before joining the housing industry as a negotiator. In 1998,
Trista had her daughter – and after this, decided that she needed a new
challenge.
In 1999 she joined Fordthorne, who realised the value of her customer
handling and negotiation skills – becoming marketing manager in
2001. In August 2006, Trista became Operations Manager. In
the retail motor industry, you keep learning too – she is currently in
the final year of studying for a BSc in Automotive Retail Management at
Loughborough University.
Trista’s job is to manage the commercial operation of the dealership
across sales and after-sales – with all the departmental managers
reporting into her. As you can guess, there are a huge number of
challenges in the job every day – coupled with life as a single mum!
Her advice? “Don’t take no for an answer. Be prepared to
work hard and do the not-so-nice things – and the rewards will come!”
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