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Careers advice for accountancy is just a game


Teachers are being urged to test their careers advice with the first online game on what it really takes to become a chartered accountant. It will help them if students say: but do I need to be excellent at maths?

ICAEW and social enterprise, MyKindaCrowd, are encouraging teachers to ‘dispel myths’ about chartered accountancy by launching an online game – No Ordinary Challenge - which puts careers advice to the test.

The profession is a big recruiter due to high demand for chartered accountants - 97% of the Best Global Brands employ at least one ICAEW Chartered Accountant in their business. With young people having more choice than before to access the profession, the game highlights apprenticeship and school leaver routes as well as traditional graduate routes into training.

ICAEW Head of Student Recruitment, Sharon Spice, said: “Teachers give careers advice to their students all the time. They are incredibly influential in the choices young people make, so it’s important we support teachers to support learners with new resources.

“Some of the teachers we speak to are surprised to learn that you don’t have to be excellent at maths in order to become a chartered accountant. You just need to be numerate, which is the case for many careers. It encompasses a wide range of skills like communication and problem-solving. We hope teachers join us in understanding that it is no ordinary career.”

Learning Mentor at Eastbury Comprehensive, Val Tillet, said: “My students sometimes do not have a clue as to what they want to do as a career, but their interest might be stirred by the information in this game. I would share the game with them it as it highlights the relevance of accountancy as a potential career path, particularly as it is suited to many different types of students with different backgrounds.”

MyKindaCrowd MD, William Akerman, said: “Young people receive career advice from many people and the landscape is always changing. This makes it difficult for teachers to keep up to date with current advice. It is vital that young people are given correct career advice, which is why this game is extremely innovative and supportive for teachers.”

See the game at

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