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Retail merchandisers plan trading strategies and are responsible for ensuring the right quantity of products, appear in the right stores, at the right time. Whilst the buyer chooses the lines, the merchandiser decides how much money should be spent and in what quantities
They work closely with each store deciding on the exact quantity of goods to order and specific stock levels, depending on their fixtures and fittings. They also work closely with buyers, ensuring that they know what items they will need and when. They also work with the finance department to set selling prices of items and plan promotions and price reductions.
They are also responsible for analysing sales figures and trends, and predicting future sales and profits. They also have to promote or reduce the prices of lines that aren't selling well. It's a very important role as profitability is hugely reliant on whether a merchandiser executes their role successfully.
It is important a retail merchandiser has good numerical skills, as they work a lot with numbers when forecasting and analysing sales. They need excellent organisational and communication skills and an ability to work under pressure.
A retail merchandiser is generally office based but they also spend a lot of their time meeting suppliers and distributors and visiting stores.
Salaries start at around £22,000 a year and can increase to around £70,000 a year or more.
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