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A personal shopper is a person who provides personal advice, assistance and suggestions to a customer doing their shopping. They may be freelance or employed directly by department stores or boutiques. As personal shoppers tend to be hired by people with disposable income, they are expected to give expert advice and the highest level of customised service possible to individual shoppers.
A personal shopper needs to create and maintain a client base of loyal shoppers who make frequent purchases. They are also expected to keep up to date with all the latest fashion trends and create an enhanced shopping experience for their clients.
Initially, the personal shopper will conduct a consultation to learn about the client's lifestyle and their shopping requirements. They will then accompany clients around the store and assist them in selecting a range of items that may be suitable.
It is essential they maintain an organised diary and keep their clients informed of new arrivals in store.
Clients will also expect absolute discretion, patience, flexibility, tact and dependability.
A personal shoppers hours can be varied and usually involve weekend and evening work.
Salaries in department stores start at around £13,000. This can rise to around £25,000 or more. Personal shoppers working in film or with celebrities can expect to earn much more. Personal shoppers starting out gaining experience may be expected to work for free when shadowing other personal shoppers.
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