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Music Promoter

The role

Music promoters generate publicity for live music events or pop stars. Their role includes:

• writing press releases to publicise a client's music or tour

•     organising publicity events such as media interviews and personal appearances

• listening to new acts and deciding whether to offer them a contract


How to become a music promoter

Specific qualifications are not required to work as a music promoter. The key to success is a network of contacts built by cold calling relevant companies or rubbing shoulders with the right people at music events. Successful entrants into the music industry often start by working in an administrative role for a record company, PR agency or broadcaster, before progressing to promoter. Relevant qualifications, including degrees are available at selected colleges. See websites below. 


Skills and knowledge required

To survive and thrive in this competitive field the following are essential:

•     excellent spoken and written communication skills 

•     knowledge of music and the music market

•     good organisational skills

•     drive, motivation and persistence

•     computer skills



Salaries for record company administrators range from £16,000 to £18,000 a year, rising to  between £20,000 and £40,000. Top salaries can reach £100,000 or more. 

The hours

Working hours vary. Events such as concerts can take up a promoter's evenings, after a full day in the office. Promotion work can also involve travelling around the UK and overseas.


Useful websites (for relevant courses)

Association of Independent Music, Lamb House, Church Street, London W4 2PD. 020 8994 5599. Website:

Concert Promoters Association, 6 St Mark's Road, Henley-on-Thames RG9 1LJ. 01491 575060. Website:

Creative & Cultural Skills. 020 7015 1800. Website:

International Artist Managers' Association, 23 Garrick Street, Covent Garden, London WC2E 9BN. 020 7379 7336. Website:

MMF Training, PO Box 161, Romiley, Stockport SK6 3WQ. 0161 430 8324. Website:

Music Managers' Forum (MMF), British Music House, 26 Berners Street, London W1T 3LR. 020 7306 4888. Website:

Music Publishers' Association (MPA), 6th Floor, British Music House, 26 Berners Street, London W1T 3LR. 020 7580 0126. Website:

UK Music, British Music House, 26 Berners Street, London W1T 3LR. 020 7306 4446. Website:

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