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A greengrocer is a retail trader in fruit and vegetables, who may work in a retail outlet, farm shop or high street or village store. A wholesale greengrocer deals directly with growers and importers, placing orders and then selling on the produce to shops, market stallholders and caterers, including restaurants and hotels.
A greengrocer has to ensure that their shop is kept clean and presentable and that goods are displayed in an attractive way. They also have to ensure that produce is kept fresh and discard of any that is not. They also have to deal with customer enquiries, so they need to be knowledgeable about their stock and how to prepare and serve all their produce.
A greengrocer running their own businesses would also be involved in hiring and managing staff, keeping financial records, carrying out stocktaking and organising deliveries.
A recent development in the grocery trade, has been internet traders delivering boxes of organic fruit and vegetables directly to customers on a weekly or fortnightly basis.
A greengrocer may also stock some additional items, such as other local produce, eggs, bread, flowers, pot plants, homemade cakes or jam and Christmas trees when in season.
Greengrocers can work long hours including early mornings and weekend work.